Diagnostics

Check the numbers your agency reports

Three quick calculators for any business spending on marketing, hospitality or otherwise. They grade your social, SEO and content spend against industry rules of thumb you can adjust, so you can see where the knowledge tax is being charged.

Estimates based on your inputs and adjustable industry rules of thumb. Not financial advice, not a guarantee.

CALC_A

SOCIAL ROI CHECK

Cost of winning a customer

Agency retainer ($)$2,000

Ad spend ($)$500

Tracked sales or bookings10

Average order value ($)$80

CPA

$250.00

ROAS

0.32x

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CALC_B

SEO VALUE CHECK

What your organic traffic is worth

SEO retainer ($)$1,000

Organic users per month500

CPC rule of thumb ($)$1.5

Traffic Value

$750.00

Efficiency

0.75x

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CALC_C

CONTENT EFFICIENCY CHECK

What each view costs you

Production cost ($)$2,000

Total views5,000

CPV

$0.400

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