By Kassem Kazal
Notes.
What I have learned building websites, running campaigns and calling out the industry. Straight from my videos, in my words.
Chapters
01
Own Your Website
Renting, owning, and why the difference decides everything.
12 notes
02
The New Standard
AI-coded builds, and why the tool is only as honest as the hands on it.
5 notes
03
The Knowledge Tax
The hidden fee agencies charge because they know what things cost and you do not.
11 notes
04
Content That Converts
Metrics that mean money, and the ones that just feel nice.
4 notes
05
Brand and The Street
Reading the campaigns around us, from bus billboards to the harbour.
4 notes
06
The Operator
What building this actually feels like.
6 notes
Start Here
The knowledge tax, defined
You know your business inside out, but you are not a marketer, and agencies exploit exactly that gap.
Read the chapterYour Squarespace site is rented
Squarespace at its core is a DIY tool for getting a business off the ground on no budget.
Read the chapterThree things your website cannot miss
One, speed: a purpose built site carries no junk to slow it.
Read the chapter
Want the same thinking applied to your site?
Thirty minutes.