Run your numbers
What your current setup really costs
Add your retainer, your ad spend and the hours your team puts in. The assumptions underneath are industry rules of thumb, and you can change every one of them.
Your current spend
Assumptions you can change
These two numbers are industry rules of thumb, not measurements of your business. Set them to whatever matches your reality.
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Your current true cost
True monthly cost
$5,450
That is $65,400 a year.
On your own assumption of 25% wasted retainer spend, roughly $750 of that monthly figure is spend you would not miss. Estimate only, based on the numbers you entered.
What ownership changes
None of the above tells you what a website should cost. What it does show is how much of your monthly spend is rent. A site you own outright is a fixed, finished asset: no platform subscription, no plugin licences, no monthly fee for the privilege of editing your own content. The spend that remains is spend you chose.
Estimates based on your inputs and adjustable industry rules of thumb. Not financial advice, not a guarantee.
Want a second opinion on those numbers?
Thirty minutes.